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HALLOWIN
Prize OR Surprise
THE BRIEF
The brief outlines a 12-day activity designed to increase daily active users (DAU) and align with the Halloween holiday. Players are given a choice between a free gift or a potentially larger prize each day. If they choose a small gift, they will receive it right away. However, if they choose the larger prize, they must complete a challenge first. The objective is to engage players and incentivize them to continue participating in the game over the
12-day period.
HANDS-ON
DESIGNER
MAIN INAPPS
STATIC BANNERS
Our 12-day activity to increase daily active users during Halloween utilized dynamic communication through banners that showcased prizes. Clicking on the banners opened
an Inapp explanation, incentivizing players to continue playing.
SOCIAL MEDIA - FACEBOOK POSTS
To attract more players and increase web traffic, we implemented a daily social media content strategy. Each day, we uploaded fresh content to our social media platforms,
enticing users to enter the game and engage with our brand.
WINNER INAPPS
To enhance user engagement, we implemented a celebration feature in-app that triggered every time a player completed a challenge. This "wow effect" served to encourage players to continue participating and provided positive reinforcement for their achievements.
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