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RUBY'S
Ruby Run
THE BRIEF
We are celebrating the launch of a new slot machine with a week-long event featuring extra content for players. Complete the "Daily Dash" challenge daily to earn Rubys and move closer to winning two exciting grand prizes. Collect Rubys, advance along the track,
and claim your rewards!
HANDS-ON
DESIGNER
MAIN INAPPS
STATIC BANNERS
Throughout this entire week, we have been showcasing banners to our players, highlighting their current status in the "Daily Dash" challenge. These banners serve to create a sense of excitement and urgency by emphasizing the incredible prizes they could potentially
miss out on.
SOCIAL MEDIA - FACEBOOK POSTS
To attract more players and increase web traffic, we implemented a daily social media content strategy. Each day, we uploaded fresh content to our social media platforms,
enticing users to enter the game and engage with our brand.
WINNER INAPPS
To enhance player engagement and create a delightful sense of accomplishment, we implemented an inapp notification system that updates players on their progression status every time they successfully complete a Daily Dash. These real-time notifications provide an exciting "wow" effect, amplifying the joy of winning and further motivating players to continue their journey towards the ultimate prizes.
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